[1] Yarrow, J. Moreover, since assuming the top role, Cook granted greater autonomy to new product development team, decreasing the direct participation of the CEO in new product development process. Apple Inc Report contains a full analysis of Apple leadership. In contrast to Apple founder and late CEO Steve Jobs highly autocratic leadership style, Tim Cook exercises and promotes democratic leadership. Specifically, it has been found that “some 81% of the company’s senior officials are men and 82% of them are white. Leadership style But this success was short-lived, even with the praise for Jobs' latest design, the Macintosh. Democratic leadership style. Apple leadership style integrates the following elements: Democratic leadership style. Simplify. At the same time, Tim Cook is occasionally criticized by analysts and industry watchers for the lack of ambition and vigour, his predecessor Steve Jobs used to have. But also outstanding was his ability to inspire as a leader. he was very clear with the goals and made them true as he turned his imagination into reality. He went on to create the music players and … Another great leadership lesson from Jobs is to find the actual capabilities of your employees. By Michael on April 24, 2019 Business Leaders, featured, Leadership, Leadership Profiles, Leadership Styles, Steve Jobs. IBM was Apple's stiffest competition, and they began to … After all, Steve Jobs had a vision and this creative vision challenged his staff and led them to work with that vision too. ‘Steve Jobs’ leadership style was autocratic; he had a meticulous eye for detail, and surrounded himself with like-minded people to follow his lead.’ His creative awareness, his ‘meticulous eye for detail’, was clearly a driving force in Apple’s success. Of 107 leaders in the Silicon Valley company, 10 are Asian men, four are Asian women, two are black men, one is a black woman and two are Hispanic men”.[7]. During Steve Jobs era that covers the period 1997 – 2011, Apple leadership was autocratic with Steve Jobs micro-managing a wide range of business operations. 1 smartwatch, but overall sales have disappointed. For Cook, it is important to build consensus among senior management regarding strategic decisions for the business. Have good leadership vision. As his biographer Walter Isaacson and others have pointed out, however, Steve Jobs was far from perfect. This moment in Jobs's life, which was depicted in the 2015 Aaron Sorkin Steve Jobs biopic, has been cited as an example of his belligerent management style. … The report also comprises discussions of Apple marketing strategy, ecosystem and addresses issues of corporate social responsibility. Developing a strong passion for your work helps you on the road to success in business. You need to love what you’re doing. Contemporary leadership focus on each aspect whether its small or big as Steve jobs was conscious about every detail when he was at apple. I’d like to comment in particular on his leadership and management style. Analyzing the leadership style of Steve Jobs, it should be noted that there are several theories of leadership, focusing attention both on the personal properties of the leader and the situation in which he operates. (2015) “Apple’s HR chief: Working with Tim Cook ‘actually helps you to be a better human being’” Business Insider, Available at: http://www.businessinsider.com/apple-denise-young-smith-why-working-for-tim-cook-is-so-great-2015-7, [4] Bradshaw, T. (2013) “Tim Cook: Apple’s quiet leader” Financial Times, Available at: https://www.ft.com/content/1e4e3cf6-c232-11e2-8992-00144feab7de, [5] Seitz, P. (2016) “Apple Could Use New CEO Leadership, Analyst Suggests” Investor’s Business Daily, Available at: http://www.investors.com/news/technology/click/apple-could-use-new-leadership-analyst-report-suggests/, [6] Colvin, G. (2016) “Tim Cook’s Epic Growth Challenge at Apple” Fortune, Available at: http://fortune.com/2016/01/07/tim-cook-apple-growth-challenge/, [7] Guynn, J. (2017) “Apple leadership is more than 80% white and male” USA Today, Available at: https://www.usatoday.com/story/tech/2017/11/09/apple-leadership-more-than-80-white-and-male/850206001/, Interpretivism (interpretivist) Research Philosophy, http://www.businessinsider.com/apples-new-organizational-structure-could-help-it-move-faster-2013-5, http://www.businessinsider.com/apple-denise-young-smith-why-working-for-tim-cook-is-so-great-2015-7, https://www.ft.com/content/1e4e3cf6-c232-11e2-8992-00144feab7de, http://www.investors.com/news/technology/click/apple-could-use-new-leadership-analyst-report-suggests/, http://fortune.com/2016/01/07/tim-cook-apple-growth-challenge/, https://www.usatoday.com/story/tech/2017/11/09/apple-leadership-more-than-80-white-and-male/850206001/. Jobs’s Zenlike ability to focus was accompanied by the related instinct to simplify things … Yet he was a great leader. Steve Jobs had both passion and self-confidence to turn his dream into a reality. If we analyze the leadership strategies of Steve Jobs, we find that he was an innovator who had an eye for detail and at the same time, a visionary who also had the gumption to invent products that were essentially high risk endeavors that could “make or break” the fortunes of not only his firm but also that of the thousands of employees of Apple as well as his own personal reputation. Not only was Jobs the founder of Apple and Pixar, but he was also able to lead several companies as one of the strongest in the country. For Cook, it is important to build consensus among senior management regarding strategic decisions for the business. It is well-known that Steve Jobs could be arrogant, dictatorial, and mean-spirited. The Apple Watch, launched in April 2015, is the No. The report illustrates the application of the major analytical strategic frameworks in business studies such as SWOT, PESTEL, Porter’s Five Forces, Value Chain analysis, Ansoff Matrix and McKinsey 7S Model on Apple. The most famous of them is contingency (situational) theory of leadership by Fred Fiedler. It has been noted that “when Steve Jobs was in charge, everything flowed through him.”[1] Apple leadership practices have changed dramatically under Tim Cook. Steve Jobs left behind an incredible legacy: From computers and technology, to music and movies, his influence and innovations revolutionized industries. He was obsessively controlling, and given to fits of rage , throwing tantrums and yelling at employees and board members. Nicknamed as “quiet leader” by some industry analysts[4], Cook is totally different from his charismatic predecessor, Steve Jobs. (2013) Apple’s New Organizational Structure Could Help It Move Faster, Business Insider, Available at: http://www.businessinsider.com/apples-new-organizational-structure-could-help-it-move-faster-2013-5, [2]Lashinsky, A (2015) “Apple’s Tim Cook leads different” Fortune, Available at: http://fortune.com/2015/03/26/tim-cook/, [3] Bort, J. Jobs is frequently remembered for his Player brilliance and, as a leader, for being rough on his people. In contrast to Apple founder and late CEO Steve Jobs highly autocratic leadership style, Tim Cook exercises and promotes democratic leadership. Challenge the Limits of Your Employees. Tim Cook has been praised for his quiet, yet effective leadership style. Steve Jobs worked in all his work on an urgent basis, because he wanted his future and motivated his team to succeed, but it was always supported by a sense of controlled urgency and a lot of thought. Steve Jobs’ Leadership Style. “Quiet” leadership. Moreover, Tim Cook has been praised by employees for inspirational leadership and helping his subordinates to become a better human being.[3]. Steve Jobs, founder of Apple and Pixar was an iconic leader who invented the Macintosh computer, a PC for the masses. For example, according to a report by BGC financial services firm, “under Cook, Apple has been cautious about entering new product categories. Throughout his life, the late Steve Jobs was known as one of the most influential and innovative leaders of his time with his exemplary leadership style. But Steve Jobs could also be a tyrant. Moreover, the report contains analyses of Apple business strategy, organizational structure and organizational culture. Apple Music, which debuted in June 2015, has grown rapidly to 15 million subscribers, but it’s seen as a low-margin business.”[5], Currently, Apple Inc. faces a significant leadership challenges. 3. Acknowledged as the World’s Greatest Leader by Fortune Magazine[2], Tim Cook proved to be effective from various perspectives. It has been rightly noted that “Cook has set a standard of financial performance that is so high, it may be impossible to meet in the future.”[6] Furthermore, Apple senior leadership team has been criticized for the lack of diversity. he always concentrated every small aspect of the apple devices even the boards as well which are visible but he wanted them simple.

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