the “Peloton wife” — is speaking out about that controversial holiday commercial. (CNN) The Peloton wife has spoken, and from now on, she'd like to be known as anything but the star of the ad that exploded the internet's collective brains. “Overdramatic” is a valid note, try being a woman online for one day, etc. The commercial quickly went viral after its release last month, with many people opining that the storyline was “sexist” and that the wife looked afraid. Stay up to date on the latest vote tallies as compiled by The Associated Press' nationwide team, Princess Diana died when Harry was just 12 years old, The Sweetest Photos of Princes Harry with Diana, First-Time Voters Across the Country Share Why the 2020 Election Matters to Them. Get push notifications with news, features and more. The ad was then deemed as sexist, tone-deaf, and alarming. Start your day with the top stories you missed while you were sleeping. The ad “was called sexist, tone-deaf and alarming,” according to CNN. aviation gin. Monica Ruiz is the Peloton wife. “A year ago, I didn’t realize how much this would change me,” she says at the end of the ad, as she and her husband sit on a couch and watch video footage of her workouts from the past year. And you'll never see this message again. Copyright © 2020 Deseret News Publishing Company. I cannot muster any concern on behalf of this wife guy. Truly it is this woman’s acting that makes what otherwise would have been a standard advertisement such a rich and widely discussed text. Now!” We then see several shots of the woman working out, talking about working out, checking in post-workout. Coyote Ugly Turns 20: Where Is the Cast Now? Receive full access to our market insights, commentary, newsletters, breaking news alerts, and more. newsletter, A new Pixar docuseries is coming to Disney Plus. It’s clear this woman doesn’t need a Peloton. Peloton’s Christmas advertisement, “The Gift That Gives Back”, shows the character played by Monica Ruiz receiving a Peloton bike as a gift from her husband, who is played by Sean Hunter. Truly, this Peloton ad is a prescient, 30-second look at our warped cultural pathology towards women, wellness, and spiritual consumerism. Our editorial content is not influenced by any commissions we receive. Peloton Interactive shares traded higher Monday following a weekend of publicity linked to its controversial Christmas ad campaign. But in the reading of the commercial that made the ad go stupidly viral, Hunter’s character purchased this thing for his spouse so that she would maintain a specific variety of hotness—or, at least, so that she could make this weird bike-riding highlight reel for him to judge. The campaign is the first from the fitness company since its infamous "Peloton Wife" advertisement in December 2019. Visit Business Insider's homepage for more stories . In the ad, actress Monica Ruiz is shown vlogging a year’s worth of Peloton workouts after her husband gifts her the stationary bike. She then goes for her first ride, admitting she’s “a little nervous, but excited.”, Subsequent scenes see the wife rushing in the door after work to get her workout in, and waking up at 6 a.m. to do the same. Peloton shares marked 2% higher in early trading Monday to change hands at $33.25 each, as investors looked to claw back some of the $1.5 billion the stock shed in value over a three-day stretch that followed the ad's debut on December 2. Credit: The actor in a viral commercial for a stationary bike is fashioning himself into what has, in 2019, proven to be yet another path to success for men: a wife guy. Monica Ruiz is the Peloton wife. By joining Slate Plus you support our work and get exclusive content. Wife guys understand that they don’t have to be the shiniest attraction to matter. Her ad cause Peloton’s stock to tumble, causing the company to lose almost $1 billion. My eyebrows looked worried, I guess? Monica Ruiz is the Peloton wife. Some people thought that it was a really big deal and other people thought it was no big deal, so I was like, ‘Maybe I should just wait for it to blow over and then it won’t seem like I’m trying to keep myself in the press and in the news,'” the actress said. In this scenario, Hunter’s character is a wife guy, too. But we had this thought that we could do this ad without contributing to that divide, without vilifying anybody, just commenting on both the person and the actress in the ad all at once,” Reynolds explained. That means a lot," said Boise State star Avery Williams. “I'm okay—I'm not in rehab for mental health anywhere.” She continued, “I hope that people can just see me as an actress,” she said. We hear his one and only line, an instruction for her to stop covering her eyes and gaze at the surprise contraption: “OK, you ready? He has been Insta-Storying coverage of his star turn, though.). I doubt that his face’s brief appearance in a piece of internet ephemera would cause him to have “any taint” going forward. There are a few ways to read the events in the Peloton commercial. Hunter grins. “Honestly, I think it was just my face. (I even DMed Hunter on Instagram to see if he could connect me with her but, at press time, had not received a response. The Goods The Peloton Ad Guy Is Just Another Wife Guy Yes, this is as 2019 as possible. "While we’re disappointed in how some have misinterpreted this commercial, we are encouraged by — and grateful for — the outpouring of support we’ve received from those who understand what we were trying to communicate,” the statement added. Actress Monica Ruiz … No in-person second-hour meetings will be held in Utah during the current spike in COVID-19 cases. Now, she's blaming her facial expression for the backlash. Monica Ruiz — a.k.a. After the ad went viral, Ruiz declined interview requests, telling Today that she didn’t want to capitalize on the moment. Her side of things: Ruiz said that her eyebrows might be to blame for the controversy. Anyone may buy me a Peloton.) Now, she's blaming her facial expression for the backlash. But Ruiz explained that her tune changed “when it didn’t blow over and people started answering for me and I saw some articles where they grabbed some stuff from very old interviews,” she continued. 'Peloton Wife' Monica Ruiz Weighs in on Controversy Surrounding Holiday Ad: 'It Was My Face' this link is to an external site that may or may not meet accessibility guidelines. He has changed his Instagram handle to “pelotonhusband.” He has written several paragraphs for a Psychology Today blog post. Peloton Interactive shares traded higher Monday following a weekend of publicity linked to its controversial Christmas ad campaign. People were like, ‘You look scared.’ I’m telling you, it was my face, that was the problem, and then it just exploded it from there. However, Ruiz laughingly shouldered the criticism. We have little context and no backstory, so really, your read probably depends more on you than on anything else. You’ve run out of free articles. Context: The Peloton ad showed Ruiz’s character filming video … I do not think this will affect his day job—I would be surprised if the young minds he educates are terribly keyed into gentle, comedic critiques of the luxury workout market. Reynolds went on to tell Fallon about his involvement with securing Ruiz for his ad: Peloton's Market Value Dropped by $942 Million After Widely Mocked Ad, Actress From That Peloton Ad Pops Up in Commercial for Ryan Reynolds' Gin Brand, Peloton Responds to Criticism of Holiday Ad, Provides 3 Emails and Facebook Post Praising It. “Many people are unhappy with the commercial because they feel that it is sexist, as they view it as the husband telling his wife to lose weight,” the Deseret News reported. The actor who played the wife in the widely mocked Peloton holiday commercial jokingly took the blame for the criticism, saying it was likely her "worried" facial expressions that caused the problem.. Monica Ruiz spoke out Thursday in her first television interview since the ad went infamously viral and caused Peloton's stock to plummet. The 42-second ad … All contents © 2020 The Slate Group LLC. You can cancel anytime. What’s going on: Actress Monica Ruiz — who went viral after appearing in the controversial Peloton ad this holiday season — recently appeared on “The Today Show,” where she opened up about the commercial and her viral success. But she hopes that is not the case for much longer. “That's what I am. Slate is published by The Slate Group, a Graham Holdings Company. All rights reserved. “I kept feeling like there were two camps. Monica Ruiz says her eyebrows may have caused the controversy. Action Alerts PLUS is a registered trademark of TheStreet, Inc. In her first interview since receiving backlash for the ad that saw Ruiz’s character get the Peloton exercise bike from her husband for Christmas and subsequently document her year-long journey with it, the actress opened up about the unexpected online criticism and how she has been coping. What’s going on: Actress Monica Ruiz — who went viral after appearing in the controversial Peloton ad this holiday season — recently appeared on “The Today Show,” where she opened up about the commercial and her viral success. But it is Hunter we are hearing from. It was my fault,” she said recently on the Today Show. Credit: | “I'll just let everyone know I'm fine,” she said. Most comments seem clearly aimed at his character and not him. Nonetheless, he’s grabbing the spotlight. When I saw it, I assumed that the woman had either asked for a Peloton or at least demonstrated ambitions to get into home exercise such that an expensive piece of equipment would reasonably make a good gift. Peloton's 30-second ad depicted a seemingly upper middle class -- and physically fit -- woman receiving the group's $2,200 exercise bike as a Christmas gift from her husband. The Peloton wife didn’t realize the ad she appeared in would cause so much controversy. Everything is sort of divisive these days — one camp here, one camp there. "It didn't really blow over as quickly as I thought it would," actress Monica Ruiz told Hoda Kotb of the Peloton commercial backlash. But she hopes that is not the case for much longer. In my read, a woman wished for something, her husband made it so; in quietly grinning at her video, he cements himself as a mere audience member to her life. RELATED: “Peloton Husband” Opens Up About Controversial Commercial: “It Turned Into a Nasty Thing”. “Thank you.”. The campaign is the first from the fitness company since its infamous "Peloton Wife" advertisement in December 2019. “I was like, ‘I don’t want them to think that I’m going to make fun of them or say anything mean.’ But they assured me that it was just an idea that was just taking air out of the situation,” she said. “I kinda stopped reading [the negative comments], thinking, ‘It’s gonna blow over,’ but it didn’t really blow over as quickly as I thought it would,” Ruiz told Hoda Kotb on Thursday’s episode of the Today show. His co-star stares at the grin. “As my face continues to be screen shot online,” he writes, “I wonder what repercussions will come back to me.” He expresses hurt that someone called the commercial’s acting “overdramatic”: “it’s really hard to improve when all feedback goes against any type of growth.” He worries that this will jeopardize his day job as an elementary school teacher and his budding acting career: ”I currently sit here hoping that I’ll be able to continue auditioning for commercials without any taint.”.

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